Cassper Nyovest Says SA Brands Don’t Support Local Artist. Cassper’s journey to filling up The Orlando Stadium seem to have opened his eyes to a number of things including the realisation of how SA Brands show no support to local artists.
The Rapper claimed to have gone broke after having to settle the bill for his massive #FillUpOrlando show, with major sponsors only coming assisting in the last few weeks leading up to the show.
Speaking to ENCA, Cassper said his battle to find sponsors was a blessing in disguise, because it revealed how brands didn’t care about artists.
“It has to happen like this so that people can get an idea of how the South African industry works. If it didn’t happen to me then they wouldn’t see how much these brands that operate in our area don’t care. They actually don’t care. Those who are supporting, we champion them.”
He said that artists and the industry needed to come together to fight big brands or face the prospects of seeing more artists go broke because they lacked corporate support.
“It is such a sad thing that we have artists who operate for two or three years, and after that they are back in the hood with nothing because the industry is not sustainable. You can’t live on having shows every weekend. We need to make it sustainable and start filling up stadiums so that we can make the kind of money these other people make in our country.”