No More International Songs On Ukhozi FM, Purely 100% Local Now. SABC’s biggest radio station in SA Ukhozi FM has finally decided to give local artists airplay by playing 100% of local music. The station attempted a 100% local music play for December with aims to measure audiences response which was a great success and have decided to carry on with the strategy.
SABC spokesperson Kaizer Kganyago said the broadcaster did not yet know whether the campaign was a success, but every station was allowed to decide on a what best benefited their audiences.
“When the new board came in, they said the directive (of a 90 percent local music quota) was no longer applicable and every radio station would respond in accordance with its audiences. That is exactly what is happening (with Ukhozi FM),” he said Speaking To TshisaLive.
He also said thay Ukhozi FM already played more than 80 percent local music on their station so it would be up to other stations to also decided if they want to adopt whatever quota they saw best.
“If it works for their radio station, it works for them. It may not work for another radio station and so we cannot make a company-wide ruling on a quota. We are not going back there. We have left it in the hands of the stations and the broadcaster will stand by the decisions of the stations.”
Kganyago added that it was important to allow stations to do their research and be allowed to change their strategy if it’ll bring in more listeners and revenue.
“Like any business, when you make a decision to do anything. You make the decision and you implement it. When it works, you decide if you want to do it again, When it doesn’t work the way you wanted, you change. They make the decisions if-and-when it is needed.”.