Hip Hop Artist AKA has announced on Instagram that he just signed a seven figure deal with Reebok Classics. The rapper is now the continental face of the brand and has already shared pictures of him rocking the outfits. “it gives me great pleasure to announce that i have just signed a seven figure deal as the FACE of Reebok Classics AFRICA ? The first deal of its kind in ??® …. a game changer,” he wrote on Instagram.
“At Reebok Classics, our goal is to celebrate the timeless. The icons that live beyond the present. Those who stay true to themselves. It is with this in mind that we are extremely proud to welcome the undeniably influential and talented AKA to the Classics family. AKA has proven himself as a true Classic by defining himself as one of Africa’s biggest and longstanding names in the music industry. We believe that he has already stood the test of time and will continue with his meteoric rise for many years to come. We believe that AKA is, and will remain, Forever Classics,” said PJ Morilly, Brand Director of Reebok South Africa.
The aim of the partnership is to resource ways through music and AKA’s creative gift to enhance the Reebok brand and elevate it to greater heights.