SA Musicians And Their Endorsement Deals In 2019 – A study shows that consumers show greater recall of products that have been endorsed by celebrities – regardless of whether they are actual fans or not.
The human brain recognizes celebrities similarly to how it recognizes people we actually know. The effect is that, if consumers happen to be fans, they place a higher value on products that celebrities are endorsing – it is as if they are receiving advice from a valued friend.
Check out these celebrities and their endorsement in the year 2019:
1. Prince Kaybee
Prince Kaybee was previously publicised by Courvoisier, they selected local talent to represent them in Mzansi, instead of bringing celebrities from abroad. Prince Kaybee’s 2019 just keeps getting better, as he has a reason to celebrate every other month.
The award-winning DJ has shared that he is now in the new Hunter’s ad, following in the steps of actor Thapelo Mokoena. Prince Kaybee Partners With Vodacom For An Ad Campaign “ShakeUpSummer” – To celebrate 25 years of connecting South Africans, Vodacom customers will share over R100 million worth of prizes through its 2019 ‘Shake! Up Summer’ promotional campaign.
2. DJ Zinhle
The “My Name Is” hitmaker has been having a good year thus far, notwithstanding that she reunited with her baby daddy, AKA, she has also previously publicised on Twitter she partnered with American Swiss concerning her watch and bracelet brand, Era by DJ Zinhle.
She also ushered to social media to share that she has partnered with Olay on their new range, the challenge is titled “Olay Whips for the 28th-day wellness challenge” She seems amped for the challenge amid Women’s month.
she took to social media on the 12th of august to announced that she has yet another deal with SA Spring Open 2019. DJ Zinhle Secures Yet Another Bankable Deal In The Sports Sector – Well, South Africa’s top tennis players now have an opportunity to ditch their skills against their overseas equivalent in the SA Spring Open to be organised by Tennis South Africa (TSA) at Ellis Park Tennis Precincts, Johannesburg in September.
Emperors Palace’s entertainment manager Irvin Nkosi welcomed award-winning South African singer and songwriter Zahara to the Palace of Dreams family after it was announced, at the five-star D’oreale Grande Hotel recently, that the Afro-soul star has signed a five-year residency deal with the resort and casino.
Zahara said she would be doing her first show at the Theatre of Marcellus in April next year.
4. DJ Tira
Mthokozi Khathi known by his stage name DJ Tira, a South African DJ, record producer, Durban kwaito artist and a founder of a record label called Afrotainment. DJ Tira has been in the music industry for decades and has released countless hits throughout the years, His a force to be reckoned with, He is one guy who has played a big role in getting the Durban scene as big as it is right now. He has just recently announced that he is the new brand ambassador for alcohol beverage Hunters Extreme. This is very big for artists because that’s where the money is these days. So a big congrats to Makoya Bearings.
5. Lady Zamar
Where a move to engaged experts and stars-of-the-people can connect with consumers through digital in an effective and authentic way.
The Award-winning musician Lady Zamar has been named as the new ambassador for shoe and accessories retailer, ALDO. The star circulated the news on social media with snaps of herself trying out thei
6. Distruction Boyz
Gqom music duo from Durban, Distruction boyz announced with excitement that they are now part of the Monster Energy family.
Sharing snap of themselves in customized Monster Energy clothes, the two said they can be called the Monster boyz. You can call us the Monster Boyz now….. we are so proud to be a part of the @monsterenergy family! MonsterEnergy.”