“I wrote this song about a year ago when a friend was going through the struggles of trying to end a relationship that wasn’t good for her. We have all been through situations like this, when there is really nothing more to say, you know he’s not right and you just need to do what you need to do. There is also an element of hope in the song, that after you do what you need to do things will get better,” explains Toni Braxton. She continues, “During these unprecedented times, make the most of your time indoors with some self-reflection. Now might be a good time to quarantine your heart as well in order to examine what it really needs.” Today’s release also comes with announcing Toni Braxton’s new label deal with legendary record label Island Records.
On partnering with Braxton, Island Records President/CEO Darcus Beese states “It’s an honor and pleasure to welcome the incomparable Toni Braxton to the Island Records family. Her legendary catalogue, unique sound and extraordinary artistry continues to set her apart and we look forward to the world hearing the new music.” “Do It” is the latest single from Braxton following her multi-Grammy nominated album Sex & Cigarettes. Released in 2018, the album features hit single “Long As I Live” which shot to #1 on the Billboard Adult R&B chart and top 10 on the R&B charts. Last year, Braxton embarked on her “Long As I Live” tour visiting 21 cities in addition to South Africa and for the first time in 22 years, the United Kingdom. In late 2019, Braxton graced the stage at the American
“Do It” is only the start of what’s to come in 2020.